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JO
JO! by Creative Jordan is a new Fashion Brand and it represented its first womenswear collection in Summer/Spring '17, designed by a team of Jordanian Designers and produced by Jordanian factories.
JO! is a casual, sophisticated, unexpected, modern, dynamic, fresh and timeless. It is traditional yet new.
The very unique 'Diamond' Jordanian embroidery stitch, that has disappeared in the recent past, has been revived through new geometrical embroidery patterns.
The Bedouin world has been the main source of inspiration:
The traditional drawings have been translated into modern and precious embroideries on the garments. Asymmetric and unexpected embroidery touches create interesting dynamic placements, making the pieces have unusual uniqueness.
